Influencers and
Digital Health

Open your favorite social media app. How often do you come across health or fitness influencers in your feed? Whether they talk about managing university stress, optimizing your gym routine, or eating healthier, digital health content is everywhere, and it is reshaping the way we manage our wellbeing. This seminar explores the evolving landscape of digital health communication, using as a case study social media content creators from Instagram and TikTok platforms.