Open your favorite social media app. How often do you come across health or fitness influencers in your feed? Whether they talk about managing university stress, optimizing your gym routine, or eating healthier, digital health content is everywhere, and it is reshaping the way we manage our wellbeing. This seminar explores the evolving landscape of digital health communication, using as a case study social media content creators from Instagram and TikTok platforms.
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TikTok Research Adventure:
Mental Health Narratives on Short-Video Platforms
The focus of this seminar is on mental health narratives on short-video platforms. In recent years, platforms such as TikTok have become central for the circulation of narratives about sensitive issues such as mental health. Content creators, mental health professionals, and ordinary users share stories, tips, and experiences, often blurring the boundaries between professional advice, personal testimony, and entertainment. Students will receive input on theoretical frameworks and methodological approaches, including qualitative, quantitative, and mixed-methods designs.